- Starts gloomy & dramatic -gripping their attention immediately
- Gloomy beginning contrasts with the actual narrative
- Bright colours - to make it appear attractive & exciting
- Introduced to main characters & personalities
- Use of music to draw attention to the scene, ie dramatic music at the beginning & cheerful music during the narrative.
- Introduces significant props -golden ticket. This raises initial questions making the audience want to find out what they are for.
- Events in the credits are dramatized to appeal to children (hot air balloons carrying chocolate)
- Introduces the main character; a child, meaning they can relate to him. -His family.
- 'Wonka' lorries are brightly coloured in contrast to the dull, snowy setting, making them appear exciting.
- Introduces main characters, Andy. Shows the toy's hierachy as it is obvious that Woody is in charge.
- Andy playing with his toys appeals to the children as they enjoy doing this too.
- Contrast between the different persona Andy creates for the characters to their real personalities. Children often give their toys personalities & act as though they are real.
- Bright, exciting colours
- Action of the staff meeting grabs audience attention straight away.
- Leads the audience to wonder why the toys are so worried about Andy's birthday party.
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